Our Story

In today’s age of Digital Transformation, the greatest threat to any organization is being too slow to innovate.

Remote work and other workplace trends are transforming the way we work. As a result, organizations are rapidly adopting new technologies to make their teams more efficient.

But more tools = more processes = more to learn +more changes.

We felt this pain first hand, as a Sales Operations Leader and Product Manager who owned our CRM Salesforce and all productivity solutions.

While efficiency and process optimization were promoted, our teams were constantly hunting down fragmented and outdated process help deep in a folder or email somewhere. 

More importantly, everything was constantly changing. Our applications, our products, our pricing, our leadership, our processes.

Spurred by low Salesforce adoption, slow new hire onboarding and lots of frustration, we asked ourselves:

What if we could automatically create our training from our applications


push it to our users, when and where they needed it?

The Team

Business Operations meets Product to develop a flexible, scalable solution.

Melanie Fellay
Melanie Fellay Co-Founder & CEO

Salesforce & BizOps enthusiast. Expertise in leading operations & success teams, thinking at scale and architecting Salesforce solutions.

Zari Zahra
Zari Zahra Co-Founder & CPO

Experienced Product Manager and builder of web and mobile apps for Pandora, SquareTrade, RealtyShares and Rakuten. Harvard MBA ’13.

Our Advisors

Nav Athwal
Nav Athwal Founding Member @ TREC, Cofounder @ RealtyShares

Founder and former CEO of RealtyShares, Nav is a pioneer in real estate technology. He has over a decade of experience an attorney, broker, and investor. Nav lectures at UC Berkeley Law School and the Haas School of Business, is a frequent contributor to Forbes, and often featured on CNBC, Bloomberg and Fox Business. He holds a JD from UC Berkeley, where he was class Valedictorian.

Shawna Wolverton
Shawna Wolverton SVP Product Zendesk

Shawna is a customer focused, user experience obsessed product executive who currently heads up product strategy at Planet. She spent 14 years in various roles building the Salesforce platform. Most recently she lead their next generation user interface migration. Shawna earned her Bachelors degree in Politics from the University of California, Santa Cruz.

Nicolle Paradise
Nicolle Paradise Senior Director of Client Experience @ ADP, Head of Experience @ TEDx SF

Nicolle has been architecting and leading client-centric organizations for 15+ years that deliver value for clients, profitability for shareholders, and inspire associates. She is an accomplished keynote speaker, Head of Experience for TEDx San Francisco, and has had the good fortune to travel to all 7 continents. More can be read at www.NicolleParadise.com

See it for yourself!

Get in touch

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Denver, CO

6925 S Ulster Circle
Centennial CO 80112

+1 (303) 475-9018